Done-for-you Meta Ads management

Your ads stay managed.
Your decisions stay clear.

For established Filipino business owners who already have a working offer, a team, and ad spend, but still carry too many daily Facebook Ads decisions themselves.

I manage the campaigns, guide the testing, and connect ad results with what your business is actually seeing, so you can step back from Ads Manager and still know the next move.

Management starts at ₱40,000/month. Ad spend is separate. We define the initial scope together before starting.

Read the signal. Fix the right bottleneck. Decide the next move.

Does this sound familiar?

You delegated the tasks. But the decisions still land on you.

You have products or services people buy. Ads are running. Maybe you have a media buyer or team member helping, too. Pero ikaw pa rin ang nagche-check ng numbers, nagtatanong kung okay ba ang leads, at nagdedesisyon kung ano ang babaguhin.

A report says results are good, but sales or bookings tell a different story. A campaign slows down, and everyone looks to you for the answer. Delegating has not freed up much attention.

The missing piece is a clear decision process. Campaigns, creative, tracking, lead quality, and actual sales need to inform the same conversation.

The person behind the account

Hi, I’m Dan.

I’ve worked on Meta Ads strategy since 2019, across ecommerce, education, services, and professional training. I look at the ad account alongside the offer, creative, tracking, and sales feedback, because those pieces shape the decision we make next.

You’ll know what I’m seeing, what I recommend, and where your team needs to step in. The goal is for you to spend less time inside Ads Manager while staying clear on the business decisions.

Dan Lingaya

What this service does

Campaign management with business context.

Run the ad system

Campaign strategy, setup, monitoring, controlled tests, optimization, and budget recommendations.

Guide the creative work

Direction on what to test next, based on the offer, customer response, and what existing creatives are telling us.

Make the numbers useful

Clear reporting on what Meta shows, what your sales or lead records confirm, what remains uncertain, and what we should do next.

Depending on your business, the meaningful outcome may be verified orders, qualified inquiries, bookings, enrollments, or another agreed measure. We define it before judging performance.

Our working process

A calm system for the first 90 days.

1

Understand the business signal

We review your offer, economics, ad account, sales path, tracking, creative resources, and team roles. We agree on priorities and what the data can reliably tell us.

2

Manage and test with purpose

I build or simplify the campaign plan, monitor performance, and run tests with a clear question. We avoid changing everything because of one noisy day.

3

Review and decide

We compare platform signals with your business results, identify the likely bottleneck, and decide what to keep, fix, pause, or carefully expand.

The initial engagement is scoped around 90 days so we have room to establish the system and learn. The exact campaign scope, reporting rhythm, approvals, and decision rights are agreed in the proposal.

Clear ownership

What I handle and what your team handles.

I handle the Meta Ads work

  • Ad account review and campaign strategy
  • Setup, monitoring, testing, and optimization
  • Budget and creative recommendations
  • Reporting, bottleneck diagnosis, and next actions
  • Communication about what is working, weak, blocked, or still unknown

Your team keeps the business moving

  • Creative production and timely approvals
  • Sales response, follow-up, closing, and customer care
  • Product, pricing, inventory, and fulfillment
  • Website, CRM, and development changes
  • Accurate sales or lead-quality feedback, access, and ad spend

We decide together which offer takes priority, what success means, and when to wait, repair, or increase investment. Additional production or technical work needs its own scope.

Fit check

This works best when the business already has something worth managing.

Good DFY clients have real demand, a team that can act on the findings, and enough runway to test without relying on immediate returns.

You may be a fit if:

  • Your offer has already made sales
  • You run Meta ads now or have meaningful past campaign data
  • You can fund management and ad spend separately
  • Your team can create assets, respond to inquiries, and fulfill orders
  • You can share sales, booking, or lead-quality records
  • You’re ready to delegate daily work while staying involved in major business decisions

Selected client work

What clearer ad decisions look like in practice.

These are anonymized examples from accounts I’ve worked on. Each one required us to look beyond the easiest number in Ads Manager.

Philippine ecommerce brand

Keep volume and efficiency in view

A proven offer generated substantial purchase volume, while another creative theme brought buyers in more efficiently. We kept both signals in view, protected the volume driver, and developed controlled variations of the efficient theme.

The decision: test what could scale without treating one impressive ROAS figure as the whole story.

Online music school

Measure enrollment after the message

Two months brought similar Messenger conversation volume, yet confirmed new-student enrollment differed. We used the school’s sales records to examine paid enrollment and separated distinct overseas family situations in the message strategy.

The decision: judge acquisition by qualified conversations and enrolled students, not cheap messages alone.

US professional education provider

Check lead quality in the CRM

Meta and the CRM counted registrations differently. CRM feedback showed that the great majority of Meta-sourced registrants in a reviewed campaign belonged to the target profession.

The decision: retain the working audience paths and validate lead quality before shifting budget.

Examples describe the decision process and observed signals in those accounts. They do not promise the same outcomes for another business. Client names, screenshots, and exact figures are omitted here.

The investment

Apply for strategic Meta Ads management

Management starts at ₱40,000 per month, with Meta ad spend paid separately. We begin with a defined 90-day scope. Your actual campaign scope and fee are confirmed after I understand the business and the team’s capacity.

Complete the application ↗

I’ll review your answers personally. If DFY is a fit, we’ll discuss the account, priorities, scope, and next steps before any commitment.

₱40,000/month starting management fee
+ separate ad spend

A few honest answers

Before you apply

Can you guarantee sales or a particular ROAS?

No. Results depend on the offer, market, creative, tracking, sales process, budget, and team execution. I can give you a structured management process and clear decisions based on the evidence we have.

What if we get leads but they don’t become customers?

We look beyond cost per lead. Your team shares lead quality and sales outcomes, and I use that feedback to adjust the campaign plan or flag a follow-up, offer, or page issue for the right person to address.

Do you also make the videos, build pages, and close leads?

Those are handled by your team unless we agree on additional support separately. I provide creative direction and identify likely conversion gaps so the people responsible know what to improve.

What if our business is not ready for ongoing management?

I’ll say so. If the offer, tracking, creative flow, or sales process needs work first, a Strategy Session may be the better starting point.

Will I still need to check Ads Manager every day?

The aim is to remove daily campaign management from your plate. You remain involved in major priorities, budgets, approvals, and business decisions, with clear visibility into the account.

The next step

Hand off the daily ad work. Keep the clarity.

If your business already has a working offer and a team, let’s see whether strategic Meta Ads management is the right fit for this stage.

Need diagnosis and a plan while your team handles execution? See the Strategy Sessions.

Dan Lingaya · Facebook Ads Strategist for Filipino Business Owners

© 2026 Dan Lingaya. This site is not affiliated with or endorsed by Meta or Facebook. Advertising results vary by business, budget, market, and execution; no particular sales, revenue, ROAS, or platform approval is guaranteed.